Stories That Stick Pdf

ISBN: B07KQGYHPB
Title: Stories That Stick Pdf How Storytelling Can Captivate Customers, Influence Audiences, and Transform Your Business

The moment you take control of your stories, you take control of your business and your life.

You keep hearing how story is the latest-and-greatest business tool, and that storytelling can do everything - from helping leaders better communicate to motivating sales teams and winning customers away from competitors.

But what stories do you need to tell? And how do you tell them?

In Stories That Stick, Kindra Hall, professional storyteller and nationally-known speaker, reveals the four unique stories you can use to differentiate, captivate, and elevate:

• The Value Story, to convince customers they need what you provide.
• The Founder Story, to persuade investors and customers your organization is worth the investment.
• The Purpose Story, to align and inspire your employees and internal customers.
• The Customer Story, to allow those who use your product or service to share their authentic experiences with others.

Telling these stories well is a simple, accessible skill anyone can develop. With case studies, company profiles, and anecdotes backed with original research, Hall presents storytelling as the underutilized talent that separates the good from the best in business. She offers specific, actionable steps readers can take to find, craft, and leverage the stories they already have and simply aren't telling.

Every person, every organization has at least four stories at their disposal. Will you tell yours?

MUST READ for Anyone in Business or Blogging or MLM! Kindra's words are absolutely captivating. Within just the INTRODUCTION I knew this was a book that was going to change the way I work my business and blog. Yes, I'm a "professional stroryteller", but 'Stories That Stick' made me realize that I'm not telling them in a captivating, influencing, and transforming way.Now that I've read her examples of ways that good storytelling has transformed businesses, I'm ready to take on the challenge of using stories to grow my audience and connect with my customers in a whole new way. If you read nothing else, check out chapter one to see what happened when Extra changed the way they told their story about gum...then you'll be sucked in and want to read more!This is a MUST-READ for anyone doing any kind of business - from selling a product that works for financial geeks (yeah, I've done that and REALLY connected with chapter four's introduction - this was basically my company's style!), ladies who sell bags or hair care (hey, that's me, too!), bloggers (yup, we're not doing it *quite* right but will be), or marketing gurus - there is something for all of us to learn.Once you read this one, you'll be sharing and writing stories of your own - stories that stick!##I received a copy of the book from HarperCollins Leadership. This does not sway my opinion of Kindra Hall or her book.A MUST READ for everyone trying to promote their business, cause or idea! This book is as delightful as it is informative. The pages just fly by.As part of the launch team I was able to read the book prior to publication.Kindra Hall was way ahead of the pack when it came to story in business. I have to say the spiel as she references in the book is now off the charts. In Stories that Stick she shares point by point how to make just spiel a reality.A must read for anyone wanting to improve their sales and business. Or just tell better stories!The best new tool in your biz toolbox This is a book that every person in business—whether in sales, marketing, accounting, you name it—should have in their toolbox. (And if you’re employed, you are in business).Of course I was hooked in almost immediately with the opening story in the introduction, and my never-ending fandom of Kindra had nothing to do with it. She uses story to sell the concept of using story to sell, thus proving every point she makes in the whole book.Her ability to weave story in among the facts and figures is reminiscent of Malcolm Gladwell’s “The Tipping Point”, where she captivated you so much with all of the stories behind brands we know and love.But of course, she tells all of these stories in a way that only Kindra “with an I” Hall can.

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